Brand
Lorenz brand guidelines
Colors
grape
#0a283c
rgb(10, 40, 60)
avocado
#0f6464
rgb(15, 100, 100)
lime
#6edc82
rgb(110, 220, 130)
agave
#86d4e3
rgb(115, 200, 210)
cucumber
#e6f5eb
rgb(230, 245, 235)
Typefaces
Primary typefaces
Our primary typeface is IBM Plex Sans. This typeface is part of Google Fonts. It is also available in Google Docs.
IBM Plex Sans Light
IBM Plex Sans Regular
IBM Plex Sans Semibold
IBM Plex Sans Bold
When IBM Plex Sans is not available, we use Verdana. This typeface is usuallty bundled with Windows, macOS and Linux.
Monospace typefaces
Code, spreadsheets and data visualization should be set in IBM Plex Mono. This typeface is part of Google Fonts. It is also available in Google Docs.
IBM Plex Mono Regular
IBM Plex Mono Bold
When IBM Plex Mono is not available, we use SF Mono. This typeface is bundled with macOS and is also available from Apple.